Logos serve as the visual representation of a brand’s identity and serve as an important factor that influences brand value. Think of popular brands such as Apple, Starbucks, McDonald’s or Toyota. What’s the first thing that comes to your mind? The logos of these famous companies must be the common answer most of you would agree on.
The logo of a company serves as an important component in determining the first impression of the company’s brand. As a matter of fact, the logo of a brand resonates more strongly with the audience than other aspects of the brand. What does your logo tell about your brand? Let us find out the answer by reflecting on the meaning of different aspects of your brand’s logo.
What is the Impact of a Logo on Your Brand?
Brand logos could include text, symbols, images, or a combination of these elements. It is an important tool for helping your clients recognize your products and services from the offerings by other brands. There some essential elements required to create a great business logo. An overview of the essential elements of a great logo can help you understand how your logo communicates about your brand. You would be surprised to know that the type, color, and shape of your logo communicate distinct messages about your brand.
The impact of a logo on your brand largely revolves around the identity of your brand. Here are some of the unique details that your brand conveys about your business.
- The origins of your business, in the form of a symbol or image of origins or the year of establishing your brand.
- The values and beliefs of your brand.
- Quality of products and services as well as the people behind your brand.
How Does Your Logo Tell People About Your Company?
Almost 75% of people could recognize a brand from its logo. It clearly suggests that your logo tells a lot about your company to the audience. However, it is important to understand what your logo communicates about your brand. To build customized logos for your brand as quickly as possible you can hire a designer and pay him extra for urgency or use a special service. On the other hand, you should also understand how the type, color, and shape of your logo influence your message. Let us uncover the importance of different aspects of your logo’s design on the message it delivers to the audience.
- Logo Type
The style of your logo is the foremost thing anyone would look at in your logo. You can use common variants of logo styles such as wordmark, emblem, pictorial, abstract, or letterform. Let us assume that you have learned crucial business planning tips. The most important aspect of business planning is to focus on how you want your audience to perceive your brand. Different styles of logo designs have a unique impact.
For example, letterform logo styles could simplify a brand name, while wordmark logos ensure that the audience recognizes your brand. Pictorial and emblem logos could symbolize the attitude of the brand. On the other hand, well-designed abstract logos can ensure that the audience remembers your brand.
- Logo Color
The next crucial factor in your logo design, which speaks a lot about your company, is the logo color. As a matter of fact, around 85% of shoppers have claimed that color is one of the primary reasons for which they buy a specific product. To create your brand identity, you need to consider your company’s values.. It will help you understand that color theory plays a crucial role in defining the perception of consumers about a particular brand. For example, red could represent passion and strength, while blue represents calmness, honesty, and trust.
In addition, it is important to note how tints and shades in the logo color could imply variations in the tone of the brand. For example, a company could use a tint of red if they don’t want to come off as too strong or forceful with a bright red color in their logo. The color of your logo speaks about the emotions associated with your brand. Therefore, it is important to ensure proper color adjustments in your logo to evoke the desired emotions from your audience.
- Logo Shape
Another notable highlight in your logo design is the type of shape of the logo. Just like the color of your logo, the shape could also lead people to associate your brand with specific feelings. It is important to understand the impact of your logo shape on the perception of your brand by the audience. Here are some of the notable logo shapes and the emotions associated with them.
- Circles, ellipses, and ovals, just like in the Olympic logo, signify community, wholeness, and friendship.
- Curves, like in the Amazon logo, represent happiness, feminism, and rhythm.
- Symmetrical shape of logos, like the Shell logo, denotes tradition, organization, and hierarchy.
- Vertical lines represent power, masculinity, and strength, like the logo of Cisco Systems.
- Triangles, like the one in Google Drive logo, represent energy and intellect.
- Horizontal lines, like the IBM logo, showcase calmness and tranquility.
What are the Ideal Messages You Should Communicate through Your Logo?
The style, color, and shape of your logo can speak about your brand values, beliefs, and objectives. However, you should ensure that your logo tells the following things about your company.
- Your brand is professional and takes its customers and business seriously.
- You know what your brand represents.
- Your brand understands the target audience.
- Your brand is updated to the latest business, technology, and market trends.
- You have a unique and recognizable brand.
Conclusion
The logo of the company serves as its beacon in the crowd of other companies in the same industry. Let us imagine you want to build a business establishment from scratch with a unique product idea. You can find the easiest way to stand out from the competition in the market by designing an attractive logo.
You have to choose the right shape, type, and color of the logo to represent your brand. Remember that your logo speaks about your identity, values, quality of products and services, and the vision of people behind your brand. Learn more about the importance of logo design and how it permeates every aspect of your business operations right now.